Affiliate marketing is like no other common business, I mean you could go from $1,000/week to $1,000/day overnight. You should always be keeping track of your earnings but not just on a daily/monthly basis, you need to be taking a step back and looking at the whole year and planning ahead.

Just because you made $50,000 profit one month doesn’t mean you are making $600,000/year and can go out buying those expensive cars, houses and other flash items. The next month your main campaign could die out, have legal issues, or even just get a Google slap which will affect your earnings until you correct them. The following month you could make $10,000 profit, that’s instantly took your average down to $30,000/month. It only takes a few bad months in the year to bring your overall average down so don’t go increasing your monthly outgoings just yet.

Basically what I’m saying is that you should be reinvesting as much as your profits as possible back into your business, not only for the low months but when you have good months you need the cash to grow. Having cash flow problems is very common especially in the beginning, there is nothing worse than being limited to how much you can make due to your cash flow.

If your earnings do keep up each month the very worse you will be left with is a nice chunk of change in your bank account