Rotate offers

I can’t count the number of times I’ve had an idea, got it all up and running for it to fail and a simple change in offer has boosted performance instantly – without any other changes. Even having the exact same offer on different networks will perform different so in order to squeeze all of the revenue out of your campaign you need to test every offer in the niche with every network you can.

Just last week I used this tip taking a campaign losing money to making a profit. It just shows you that you have to exhaust everything and be willing to spend money to make money, I’m sure with more time and more scaling I can get the initial loss back and much more – just for having the confidence and patience that it had potential.

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