I’ll start by giving a little background to the campaign I am working on, the offer itself accepts a number of countries so I originally began testing the offer targeting UK men to try and get my feet wet in a less saturated market.

Given the fact that I launched it at about 1am Thursday morning the majority of people possibly may have been at work during the 12hours or so it’s been running so I’m hoping that traffic picks up during the evenings.

That being said I’m going to duplicate the exact same campaign twice but targeting the US and CA too so that I can see the difference between the 3 as those 3 countries make up over 95% of the POF community (see source here).

I’ll let it run for another 12-24 hours and report back any results.