Last night I launched pretty much my first campaign on plenty of fish, I love how simple it is to get running using Mr Green’s ad uploader and the fact once approved (which took 1.5-2hours) I was instantly getting traffic.

First impressions were good, the CTRs appeared to be holding up making the clicks pretty cheap. Out of the 30 ads for each campaign I created I would say 3-5 of them were practically holding the rest of them up so my next move would have been to pause all ads that didn’t get any clicks or had a low CTR.

However, looking over my conversions I was surprised I’d not even had a single conversion but assumed it were the dud ads killing my spend. Until I realised I had missed out the main factor of the campaign – I probably had more chance of flogging teeth whitening targeting old people’s homes on facebook than this campaign working out profitable.

Anyways I have paused the campaigns and resubmitted new ones with the right targeting – another reason to thank Lorenzo and his uploader 

By the way the spend for the previous campaign was a little over $90 so not a huge hit, just glad I didn’t fall asleep and let it drain the complete remaining budget.

NOTE: I submitted the campaigns again just before I began writing this post and already they are live and getting impressions. Update to come.