Offer Change Results: Day 1
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It’s pretty much been a full day after I have changed the offer on my best campaign and so far so good. I’m basically posting the results to back up my post yesterday about how powerful networking actually is – especially with your affiliate managers. Having a solid relationship with your affiliate managers will give you a running head start, even if you are a new to the industry.
You need to prove that you are here long term and it’s not just something you are ‘giving a go’ to see if you can make money. Affiliate marketing is not easy and the people who say otherwise are lying to you, if it was really that easy to make tens of thousands each month everyone would be doing it. I fell quite lucky because the campaigns I have launched have made profit from day one, I have paused one of them because it was affecting the results of the one that showed potential.
Anyway, I couldn’t help myself checking my AzoogleAds account a couple of times an hour to see if my affiliate manager was telling the truth or just trying to get my business. For the record I was never doubting you Phil
(I know he will be reading this so best not accuse him of anything dishonest
). He is a great affiliate manager so farand we have set a goal of $500 a day in revenue, I would estimate to reach that within a month based on my performance so far.With this in mind I’m not sacking off Market Leverage, I would like to have great relationships with both companies and I plan on reaching weekly wires with both of them which will do wonders for my cash flow as I imagine to be pulling in mid $X,XXX a week I will have to be spending some serious money and it will only increase with every campaign.
Below are the results from the 3rd September (last day using the old offer):
Impressions: 20,207
Clicks: 254
CTR: 1.26%
Avg CPC: $0.37
Cost: $93.09
Revenue: $160.00
Profit: $66.91
ROI: 71.88%These are the results from yesterday with the new offer:
Impressions: 14,827
Clicks: 259
CTR: 1.75%
Avg CPC: $0.36
Cost: $93.41
Revenue: $192.00
Profit: $98.59
ROI: 105.54%Based on those you can see it did convert better and provided me with a better overall profit and ROI. Obviously yesterday could have been a ‘good’ day which would make the results biased so I will be running it for a few days to see the overall performance. On the other hand those results could of been a bad day so today may be even better today
.The moral of this post is to show how important it is to split test and talk to your affiliate managers, I would be more than happy with the ~$60-$70 profit a day but by making one simple change I got it up to ~$100 a day profit and hope that it will remain in that region.
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September 6th, 2008 at 11:50 pm
Great stuff. In affiliate marketing it definitely seems that very small changes can produce massive results.
$100/day in profit is nice, but I’m still gonna whoop your butt in the competition.
Paul
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September 7th, 2008 at 12:33 am
Hey Paul, yeah I agree – you have to test absolutely everything because you won’t know what works until you try it.
Since I posted this it seems that the campaign has slowed down in terms of revnue/profit. I actually made a loss yesterday on it which is a shame but I’m sure I can turn it around again
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September 7th, 2008 at 12:36 am
Looks like you had some pretty good success with switching the offer. Too bad it slowed down for you and you lost money, hopefully it picks back up soon.
Anxious to hear how it turns out over the next few days.
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September 7th, 2008 at 11:44 am
Yeah, I’m making the same mistakes. I think I’m going to get myself a giant whiteboard for my room where I’m going to start writing some golden rules for affiliate marketing.
#1 on the list will be “Split Test Everything!”
#2 will be “If it works, don’t ‘fix’ it, split test an alternative instead!”
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September 7th, 2008 at 11:46 am
@Richard: Suggestion for your Top Commentators widget. Filter yourself out, otherwise you’ll always be top commentator.
Typically site owners don’t count themselves in the Top Commentator standings.
Just a suggestion, but totally up to you.
-Paul
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September 7th, 2008 at 2:39 pm
@Paul, I didn’t even realize to be honest, Yeah I don’t want to be a top commentator anyway. Thanks for the heads up
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September 8th, 2008 at 6:00 am
Did you figure out how to get rid of that yet? Or is your sidebar still hard coded?
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September 8th, 2008 at 9:41 am
At the moment it’s still hard coded so I’m going to have a quick look to see if there is anything I can add to exclude myself
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February 19th, 2010 at 7:43 pm
Hey Richard, i know this post is in your earlier ones(so a bit old since in 2008:P) But it talks about Affiliate Networks! I’m having issues getting in the good ones! How am i suppose to start with good offers(and start with affiliate marketing point) if a Network like Azoogle disaproved my application. Can’t we be beginners and be with the bigger networks like also Neverblue, etc…It’s a bit frustrating!:( The only ones so far that i’ve got in are like clickbank, linkshare…but there not as good i feel(they don’t even have affiliate managers!!)
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Richard Reply:
February 19th, 2010 at 8:07 pm
Yeah most networks accept any affiliate regardless of level. Try joining copeac they were one of the first I joined and have been awesome with me.
I’m not sure on the reason you got rejected, touch wood I have never been turned away as of yet.
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JS Reply:
February 19th, 2010 at 8:21 pm
ok i see…well i think i already tried Copeac too:S and still got refused. I don’t understand why, could it be cause i don’t have a particular website? And some other networks are long to reply. They seem to have strict requirements, wich i would think most beginners don’t have (like a website with over 1000/month visitors!) lol It sure is true Affiliate Marketing’s harder than it looks…luckily for me since i really wanna make it, i’ll keep on going!
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Richard Reply:
February 20th, 2010 at 2:28 pm
Na it shouldn’t be to do with a website, when I used to sign up I used to put this urk in for my website and then explain in the notes I promote via ppc, media buys etc.
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JS Reply:
February 20th, 2010 at 9:01 pm
well i guess they’ve changed their requirements(unlucky us new affiliates!) cause Neverblues, one the major networks, even with telling a url but telling them i’ll do PPC…have denied me again! All the major networks want quality publishers…but seem to forget there are still new ones that want what they can offer, since it can mean success or failure for us…Networks with CPA aren’t that many, where should i look then?
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