Not Liking the FaceBook New Interface
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After being out a few hours I’ve just noticed that the interface on FaceBook has been changed, on the campaign homepage you don’t get any stats about your campaigns other than the spend really. I found it handy I could quickly log in and see an overall average of your total/individual campaign ctr as well as cpc.
It’s not a huge effort to click down into each campaign and check but with a good number of campaigns running it takes a little more than the 2 seconds to scan down which it used to.
I haven’t had chance to look into it fully so there might be a number of positive changes – what’s everyone think of the update?
7 Comments
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March 10, 2011 at 11:34 pm
Yet again Facebook Ads is obviously run by people who haven’t the first clue about what’s important for the dashboard and interface from an advertisers point of view…it’s awful
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Lucrumnet Reply:
March 11th, 2011 at 3:53 am
YES! Idiots that do not get marketing metrics and what we need to see 1st!
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March 11, 2011 at 2:23 am
Social Ads Tool (SAT) is the cats meow!!!! for FB.
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Richard Reply:
March 11th, 2011 at 3:32 am
Yeah it looks good, would work out pretty costly though I would need to go through the features again to check how it would benefit me. I watched the video a while back now – do you use it?
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March 11, 2011 at 6:17 pm
I thought it was just me — I didn’t know what the frick happened.
I’m running a bunch of campaigns and wondered why that changed. I’d like them to put the campaign page back like it was, but at least I can click the “view all ads” link to see what I need.
Maybe they’ll hear us…
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Richard Reply:
March 11th, 2011 at 6:41 pm
Yeah the main thing I want to get back is being able to get an overview of ctr/cpc of each campaign in one place.
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March 16, 2011 at 5:55 pm
The thing is I wonder why they even BOTHER to make these changes?
Is it some secret conspiracy to make things difficult for advertisers?
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