Richard Bonner – A Super Affiliate In Progress! RSS

Not Liking the FaceBook New Interface

  • Written by Richard 7 Comments
    Last Updated: March 10, 2011

    After being out a few hours I’ve just noticed that the interface on FaceBook has been changed, on the campaign homepage you don’t get any stats about your campaigns other than the spend really. I found it handy I could quickly log in and see an overall average of your total/individual campaign ctr as well as cpc.

    It’s not a huge effort to click down into each campaign and check but with a good number of campaigns running it takes a little more than the 2 seconds to scan down which it used to.

    I haven’t had chance to look into it fully so there might be a number of positive changes – what’s everyone think of the update?

  1. Yet again Facebook Ads is obviously run by people who haven’t the first clue about what’s important for the dashboard and interface from an advertisers point of view…it’s awful

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    Lucrumnet Reply:

    YES! Idiots that do not get marketing metrics and what we need to see 1st!

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  2. Social Ads Tool (SAT) is the cats meow!!!! for FB.

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    Richard Reply:

    Yeah it looks good, would work out pretty costly though I would need to go through the features again to check how it would benefit me. I watched the video a while back now – do you use it?

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  3. I thought it was just me — I didn’t know what the frick happened.

    I’m running a bunch of campaigns and wondered why that changed. I’d like them to put the campaign page back like it was, but at least I can click the “view all ads” link to see what I need.

    Maybe they’ll hear us…

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    Richard Reply:

    Yeah the main thing I want to get back is being able to get an overview of ctr/cpc of each campaign in one place.

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  4. The thing is I wonder why they even BOTHER to make these changes?

    Is it some secret conspiracy to make things difficult for advertisers?

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