Richard Bonner – A Super Affiliate In Progress! RSS

My Profitable Campaigns Just Died…

  • Written by 29 Comments
    Last Updated: March 2, 2010

    Sorry the lack of posting (again :) ), whilst I always try to keep posting constantly I have been taking days out of the week to work on other things so there isn’t much happening on my end. Something I did come across though that’s worth posting about is that I had a profitable campaign going showing potential and then all of a sudden it stopped converting.

    At first I just assumed it was the offer, I mean I had kept everything the same plus I had gone through the keywords and cut out the crap that wasn’t converting so surely things should only go up? One of the main reasons I assumed it was the offer was because I was rotating them and the other offer seemed to carry on with the same EPC.

    I switched up the offer that seemed to have gone down and threw in 2 more, as soon as I had done that, the next time I had checked I had a lead on the new offer.

    By the way this campaign was first tested on Yahoo, another reason why I think that the campaign died is because when you first launch a campaign it takes some time to assign a quality score it seems, it makes sense as it’s based on the relevancy and click through rate etc of your ad amongst everything else.

    One thing I did notice is that a low quality score had kicked in on a couple of keywords increasing the bid price – as well as lowering the position and draining my budget a fair bit. So although spend remained the same, the actual volume had decreased but I was paying more for various keywords.

    Just a tip to keep an eye on your quality score, what I intend on doing is pulling off all the data I have now and going through each keywords that got a lead. Then I can tailor an ad to that keyword to try and increase the quality score. I may also decide to create a separate landing page for that keyword so I can keep it really targeted.

29 Comments
  1. Wow thanks for the brutally honest post. Sounds like you haven’t panicked anyway and are moving quickly to take control of the situation.

    Sounds fishy to me that one offer stopped converting while others still were. Have you considered foul play from the network – maybe `shaving`?

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    Richard Reply:

    I was a bit guttered because I went about 4 days “assuming” it was a bad day lol so I lost out on a fair bit of profits.

    Well anyway I threw in 2 more offers yesterday and one got a couple of leads again so it’s confusing whats happening. The epc on the offer that converted was $13+ so hopefully that keeps up

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  2. I hadn’t remembered how much I disliked quality score issues until reading your post and when I got to that part I could feel this little tension in the back of my head.

    Good grief is it frustrating to do all that work, building out a site, building what you think is a solid campaign, only to have that damn quality score get you in the end.

    PPC is a frustrating traffic source for sure.

    ~ Corey

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    Richard Reply:

    Yeah definately, I have been working on some ppv stuff. Your tools are ace, my making life easier :)

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    AffPortal Reply:

    Glad to hear it Richard.

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  3. #3 Larry says:
    March 4, 2010 at 2:33 am

    Quick question,

    Are you using your add groups so you keep very tightly associated key words together and then tailoring the landing page for those? Or are you just kind of throwing all your keywords into one group and hoping to see what sticks?

    Tighter bundling can help with lower costs from what I understand, but I’m just starting out myself so I am certainly no expert…

    Just curious for my own education…

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    Richard Reply:

    Usually first I get a couple of versions of a landing page and use speed ppc to create 1 ad per adgroup. From there I would create tailored landing pages for converting keywords.

    The more targetted you keep things usually the higher the CTR would be (hopefully) so your bid prices are lower making ROI higher :) All in theory of course haha

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  4. #4 Larry says:
    March 10, 2010 at 5:46 pm

    Hey Richard,

    Thanks for the reply, sorry this is so after the fact, I have been on vacation with the family. I see you said that you use speed ppc for your adds, do you recommend anything for making your landing pages. I am really just starting to get into the ppc marketing arena.

    Thanks again…

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    AffPortal Reply:

    Hi Larry. The most easy to use software for building landing pages if you don’t want to code is 90 second website builder. I started building a demonstration of this software here: http://www.my90secondwebsitebuilder.com/. I’m a pro developer and when I want to make a graphical page that I can drag and drop elements around instead of mess with css I break out my 90 second website builder.

    Let me know if you have questions.

    ~ Corey

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    Larry Reply:

    Hi Corey. Thanks for the link, from what I can tell this looks like really cool software. Do you know if they have any tutorials available on using the software? I couldn’t find much online and I see that this software can do a lot.

    Thanks

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    AffPortal Reply:

    Hey Larry, yea they do have a very extensive help area with videos, 100 page pdf help file, a pretty massive number of extensions to expand on the features of the software.

    I made a quick jing screencast showing what’s in the support area for you: http://screencast.com/t/ZTlhNTczM

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    Josette Reply:

    Thanks for the tip corey I am actually going to give this a whirl.

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    Richard Reply:

    I tend to just use one of the templates I already have and edit it that way. That software sounds interesting though and coudl perhaps speed things up.

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    Larry Reply:

    I’m really just starting out, did you basically use other landing pages as examples and build yours based on those? Or did you buy some of the pre-built landing pages and modify them?

    Thanks

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    Richard Reply:

    I had a handfull of premade landing pages I bought, lpdesigner has a great range and they start cheap so check those out and work from there :)

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    AffPortal Reply:

    I was thinking of buying that PPV pack from LP Designer too. Wondering why they didn’t make one for February and March? I thought the ones for Jan looked really nice.

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  5. Hey Richard,
    that must have sucked seing your big campaign stopped like that!

    I was wondering what you do when a campaign starts to slow down? What i mean by that is if after 1 week i’ve noticed my campaign to go from having a fairly good amount of clicks with my daily budget for the first few days, but that for the other days, the # of clicks seems to be going down each day…All i did was lowering my bids when i saw a good # of clicks/CTR, as this is what we’re suppose to do to pay less for each click, right? Or should i have kept on the bids higher and pay more for each clicks…

    Also, how much cliks total are enough to know if a campaign is worthy to keep on going or not…after like a bit over 400, i only got like 2 sales made…and i’ve changed my LP like 3 times.

    Anyways i thought i’d ask your guidance as you’ve probably been there too. Thanks!

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    Richard Reply:

    Hey JS,

    Yeah I did realise I was taking things for granted, which was a lesson learnt trust me :)

    First I would try to find out why, more competition? higher bid prices? lower bid positions? and work from there. You may have just lowered your bids too much forcing the position down, were they converting when you had them set before?

    If you were in profit I would revert your changes so that your at least making some money from it. Then you can try to increase your CTR/QS so that you pay less per click.

    In regards to total clicks I usually go on spend, I spend about 2-3 times the payout and see if I’m in profit, break even or a loss. If I didn’t make any sales then I would probably move on or at least try something new in regards to the keywords etc.

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  6. hehe yeah we learn from our mistakes:P But why do you say you took things for granted? Cause you didn’t quite touched to it for a while?

    But really, isn’t there any moment where you can just let a campaign run and profit from it with really do much other than checking stats and maybe tweaking some bids?

    As for my campaign, i think i’ll soon have to see if i pull the plug on it…cause if i have to keep my bid price high and can’t never lower them so i dont lose clicks, and that i dont make more sales…then it’ll be worthless:(

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    Richard Reply:

    Yeah I began to take days off and just check the stats then often go out to party :)

    I guess there is only so much you can do to a campaign but their is always something you can do, tweak landing page, ads, find new traffic sources, build seo sites around it etc etc.

    When you do feel you have reached a stage where there is nothing else to do you can begin a new campaign in a new niche to spread out your income.

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  7. When you start a campaign, do you direct link or do a basic landing page before moving forward, or do you start straight away with a mini-site (5-10 pages, privacy policy, etc…)?

    Regarding your mega successful campaign last year, which I think you ran on the YCN mainly, did this end up being a large-ish site or was it still relatively small?

    Do you tend to use WordPress these days for building your sites?

    Keep up the good work!

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    Richard Reply:

    I usually begin with a couple of basic landing pages to start with and go from there.

    My older campaign wasn’t a huge site no, it had a few pages but maybe that’s why traffic slowed down to it :) I am working on trying to get that one back up and running shortly.

    I haven’t used wordpress a great deal but I can imagine it being good with all the plugins and themes you can get for it.

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    JS Reply:

    Humm your last reply and the one from Nick are making me a bit confused…I thought to promote a product it was mainly trough direct linking/one page LP/review style LP/Simple long LP…but not from 5-10 Landing pages! That’s more of a website than a LP actually…What’s the purpose of doing a site against a LP with PPC?

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    Richard Reply:

    I ment in the beginning I create a couple of different 1 page landing pages to test and fgind the winner.

    In regards to the question about having a site rather than a landing page, building out a site for a profitable campaign can sometimes begin to bring in seo traffic (free). Having more content etc on your site too will look better when it comes to Google and they are less likely to slap the domain for being too thin.

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    AffPortal Reply:

    A lot of new affiliate that I talk to see doing two versions and split testing as a bit too much work and tends paralyze them a bit by forcing them to analyze data.

    Split testing is a necessity though b/c this is really the best and easiest way to see what works for the offer and the demographic that is visiting the page.

    ~ Corey

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    Nick Reply:

    I agree. You can never really second guess what is going to be most effective in driving conversions, so split testing is essential.

    Is there any way to split test landing pages created using WordPress sites that you know of?

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    AffPortal Reply:

    Hey Nick,

    You can build two pages in WP. Then send traffic through a rotator before it get’s to the wp site to determine which page in your wordpress site the user will land on.

    You can use P202 or a simple rotator using php. Hit me up at affportal@gmail.com if you want the random rotator php code.

    ~ Corey

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  8. Hey Corey. Just been looking at your website too. Probably gonna give that a shot when I have a bit more time. I actually just signed up for the free Wordze trial, but it’s a no brainer if you give access to Wordze PLUS all that other stuff for around the same price!

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