As you will know I decided to run a little experiment to see if I could get a successful campaign without having tens of thousands of keywords (basically because I was having trouble finding them) and I had a good tip that the offer was doing well. I suggest you read the first part of the keyword experiment first.

I gathered about 1,000 keywords and set it going to see how it goes, the first day I was shocked. I was getting impressions and clicks right from the start so I thought that this one was a winner, however I uploaded it in Yahoo manually and then I needed to set the optimized ad display off so I downloaded it – changed the file and uploaded it back up before I turned it on.

This led to my first problem with this campaign, I was curious to see how much it had made from all these clicks and to my surprise it was $0. Thinking it maybe updating or something I left it but just before I closed the Azoogle window I decided to check the ‘Your Top Offers’ section, I had about 30+ clicks to an offer I wasn’t familiar with so naturally I checked the offer number… Smiley Central International – it turns out that uploading the campaign in Yahoo must default it to your account targeting so I was promoting US & Canada for a US only offer.

The good thing about it, although I lost money is that I need to find an offer in that niche that does support Canada traffic as I was getting a decent amount of impressions and clicks but obviously when they clicked through they got redirected.

So, after setting it to US only I began to see the downside to having about 1,000 keywords in a campaign, the impressions and clicks were minimal. Since I officially launched it on the 09/08/2008 here are the results so far:

Impressions: 14,531
Clicks: 232
CTR: 1.60%
Avg CPC: $0.35
Cost: $81.16
Revenue: $25
Profit: -$56.16
ROI: -69.20%

This campaign did start in the green because the very first day I got the only lead that campaign has made so far, from then it’s just been spending about $15-$20 a day without any conversions. Overall my other campaign has been pulling it through so I’m still making a profit each day which is cool.

I do believe that this campaign could work, I would be happy with it getting the impressions/clicks it gets at the moment, I would just like at least 2 conversions to make it a profitable campaign.