When it comes to monitoring your campaign it’s essential that you split test practically everything, from your ads, landing page and even offer. More importantly I want to focus on the landing page because there are so many factors that can improve your overall CTR.

Something as simple as changing a picture from a man to a woman could significantly improve your CTR which should in turn increase your profit.

You cannot let your opinion affect your decisions because there is only one way to find out if a landing page converts – try it! A good example of this is the 2 campaigns I’ve recently launched, the first one I have used 2 landing pages to split test that in my opinion look terrible. The second campaign has again 2 landing pages rotating that look stunning, they are crisp, clean and look very professional so I was very keen to see the results which one would be best.

In order to make this a fair test I have taken the first full day of being live to compare them as there will be loads of keywords in there which got clicked that wasn’t even relative to the offer so this obviously will push the CTR down.

Right, the first campaign (awful) had the landing pages convert at 30.30% and 34.92% on the first day, I guess this isn’t a bad start because as I tuned the campaign of useless keywords they are now running at about 40-50% CTR, sometimes higher, which I’m working on getting higher.

The second campaign (professional, clean) went live yesterday and after the first day the conversions were 11.54% and 24.29%. I know there could be other factors in the equation that will make these results biased, such as campaign 2 having more unrelated keywords that the first but the main point I’m trying to get across is that just because the landing page isn’t to your taste – it doesn’t mean that it will not convert.

Obviously when you are looking for a designer to make you landing pages you have to find someone who knows what works in most cases. Don’t just pick any designer and assume although their landing pages look total garbage that they may still convert for you.

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