Since the beginning of my affiliate marketing journey I’ve pretty much been relying on the big 3 (well 2 to be honest). The more I use Google the more I’m becoming to hate them, having such a huge monopoly they can do pretty much what they want as the other month they banned tonnes of affiliates for whatever reason they claimed.

I haven’t been banned but since that I haven’t been doing much with them and trying to find alternative sources to use, the last few weeks I’ve been trying out Facebook yet again and seeking out some media buys.

Practically every blog out there has once posted about taking risks, you have to take risks in order to scale your business, you will have heard of no risk, no reward before and it’s true. Media buys do look intimidating at first, I mean who wouldn’t have 2nd thoughts about spending $2,500-$5,000+ on a media buy which might fail terribly.

I’ve been negotiating and arranging a couple of media buys myself the last few days, one being a larger one at $2,500 which I’ve finalised and sent off for insertion this morning (scary stuff). If things don’t go as planned then this month could be the worst of them all and could end up making a loss. On the other hand what it this media buy pays off? It could be the best month I’ve ever had, and continue to succeed for as long as it does.

This brings up the no risk, no reward saying again, basically if this media buy fails – what have I lost? Although $2,500 is a lot of money it’s nothing compared to what it could gain from it. It’s only like when I first started with PPC and put aside $XXX to test with, I could have lost all of that, without taking that risk I wouldn’t be where I am today.

I guess the moral is to not try and pimp your stats so that you are making a profit every month or to say that you at least didn’t make a loss. This month I could end up losing money but after some tweaking and changes I could flip that around and scale to new levels – who knows.

I’ll keep you updated on the progress…

I still haven’t finished off stats for last month as I have a few more important things than going back through the days filling in the blanks. I will do it though asap