With my focus being primarily on PPV I felt it natural to at least try out building a list for a long term asset which I could actually rely on rather than hit and miss campaigns. I chose a niche based on various recommendations, emails and my own input how to go about actually getting cheap enough opt ins in a pretty general niche.

I had the PPV campaign running for about 4-5 days and it was an absolute rollercoaster, the very first day actually turned a good profit off the bat so not only was a building up emails they were converting on the very first offer I presented to them instantly after opting in.

I launched this on a Thursday/Friday afternoon, I can’t remember exactly but the campaign did shockingly bad sucking up all of the profit and pushing me into the red about $60. Spend was the same, optins were down and had 0 conversions each day so that got me worried a little. Thinking it maybe the weekend I let it run another couple of days just to see if things would pick up, on Monday it ran at a slight loss again but the optin rate was back up so at least I was getting something for my money.

These were the stats for those days, I have paused it to try and concentrate on the emails I had to see if I could do anything with them because I didn’t know what to expect:

Spend: $255
Revenue: $167
Optins: 132

That 132 is the number I have at this minute after a bunch of them have unsubscribed throughout the period. I have a total of 5 follow up messages pretty much being every other day, I was keen to see how those turned out and add some more to the list so that I have the best chance to get into the black and make some profit from them.

Today has seen a number of conversions from the auto responder taking the overall income to $235, leaving me just $20 in the red.

I’m hoping to report back over the next few days saying that the list has turned a profit, once this has happened I’ll probably turn it back on and allow it to gather more emails as I know 130~ is really low but it’s a start.