As you will have read I launched my second official campaign which had a fair bit to live up to because my first profited right from day one. I know that this is quite rare so I didn’t get my hopes up too much but threw it up and closely monitored it as I didn’t set a daily spending limit as I had a fair bit of confidence.

For those that haven’t had chance to read my other case study here is how my first campaign performed on its first day:

Impressions: 18,097
Clicks: 139
CTR: 0.77%
Avg CPC: $0.38
Cost: $52.84
Revenue: $56.00
Profit: $3.16
ROI: 5.98

I was psyched about making that profit, even though it was only small it was my first real achievement in affiliate marketing.

So, 2 weeks later and I have campaign number 2 up and running, how did this perform on it’s very first day?

Impressions: 26,318
Clicks: 200
CTR: 0.76%
Avg CPC: $0.41
Cost: $81.81
Revenue: $150.00
Profit: $68.19
ROI: 83.35

That’s quite an improvement from my first so I must be doing something right, I have done the tuning as per the first campaign to try and get that CTR up to above 1% and maximize profits again.

Get new posts sent directly via email by subscribing to my RSS feed.