First Attempts to Scale Facebook
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Still being a newbie this is all new to me, it’s weird to have to forget everything you know about affiliate marketing and pretty much start fresh.
Anyway moving on, I’ve been pretty busy with some other projects outside affiliate marketing so I didn’t have much time to work on one that is showing potential. I pretty much left it gathering data for around a week now, here’s how it’s done so far.
Spend: $392.22
Revenue: $343.20
Profit: -$ 49.02
ROI: -12.50%Nothing special but I’m happy that it didn’t lose too much money, I think with some tweaking I can get this one profitable on a small scale at first.
This campaign is pretty much broad targeting at the moment, basically for arguments sake let’s say it’s setup targeting all males aged 18+. What I plan on doing is breaking that down into age ranges so that I can identify if any ages are getting impressions/clicks without converting. That way I can increase my CTR and hopefully bring costs down and push it into being profitable, the offer seems very steady at the moment in the conversion rate and EPC.
This may be a simple tip but if I find out that it’s the same age ranges converting then it could literally mean the difference between losing and making money… Hopefully I’ll be able to share more information on this subject as I go through it.
I did setup a new campaign using the same picture and ad text in my winning combination but for some reason they disapproved it
. Obviously having it running in my account at the moment I know that it’s not against any of their terms, unless there is a rule that you can’t have the exact same ad replicated somewhere which means I’ll have to tweak the ad text slightly making it unique. I will see what the outcome is as I resubmitted it.













November 8, 2009 at 7:21 pm
wow.. this is surely a winner.
whats your ad ctr?
btw, I sent you email via your contact page.. did you receive it?
thanks and regards,
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Richard Reply:
November 8th, 2009 at 7:55 pm
Across the lifetime of the campaign it’s at 0.152%.
Yeah I did, I did take a look but as the hosts were moving it was down, I’ll find the time and go through it again had a quick peek looks good.
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zalds Reply:
November 8th, 2009 at 8:10 pm
thanks for visiting my site Richard.
the ad ctr looks good, should be profitable any time soon. (do you mind if I add you in aim )
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November 8, 2009 at 7:23 pm
Goodluck with that mate, ill be looking forward to reading your progress on this.
What i seem to do is make an ad for each demographic and see how that works out and then delete the ones that dont convert but this is very time consuming so i hope your patient.
regards
Stew
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Richard Reply:
November 8th, 2009 at 7:56 pm
Yeah I’ve found fb to be time consuming, even just waiting for ads to get looked at and if they get disapproved your back to the beginning.
I’m actually working on something else too so when I’m waiting I can work on that to save me sat doing nothing.
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November 9, 2009 at 1:32 am
Nice post, thanks for letting us examine your progress on all of this. I also, just today, began pushing facebook stuff hard. I took a slightly different approach though. I decided to make dozens of ads for very rare keywords ( like ones with between 500-2000 ) people listing them in their profile. So far I am actually profiting despite the offer not being a rebill and not paying out much.
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November 9, 2009 at 2:40 pm
Richard, if its not against their TOS, just resubmit, they’re just bitches like that.
A common problem is geo-targetting – if your ad is geo-targetted to the UK the US review team wont see it and dissaprove. But there is also a team in Ireland – so ads targetted at US get dissapproved if they cant see it. So try a non-targetted lander, then switch in prosper.
if thats not a problem, email me the vertical, I may more specific tips, facebook ad submission is a dark art
. dont worry, dont need to tell me what offer you’re running where, I know what verticals can be made to work on FB anyway
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Richard Reply:
November 9th, 2009 at 3:17 pm
Thank you so much for posting that comment about the geo targetting, I totally forgot that I did redirect it to get approved
I had to link to the page (non aff link) then switch it once live.
Already forgetting the basics lol
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The MicroAffiliate Reply:
November 9th, 2009 at 6:39 pm
Ha, yes, that one got me a few times too
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