Facebook Round 2
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Previously all my attempts to get a successful Facebook campaign running failed terribly, for whatever reason I couldn’t get an ad approved and lost patience and went to work on something else. All of the time I was subconsciously thinking about getting back into Facebook with a different offer and approach so yesterday I sat down and found an offer I believed would do well.
I wrote an ad, got a relevant picture and then uploaded 1 ad to see what happened, I know people say to upload multiple but I didn’t see anything wrong with the offer, ad text, ad picture or landing page I had so I was pretty confident it would get accepted.
Finally after a few hours I got the email saying it had been approved and is now live, I was excited to see the results because this was my very first ad that I had approved by Facebook. After that one got approved I wrote 2 more with different pictures so I had something to compare my ads against to judge how they are performing. I’ve heard that you need to maintain a CTR of 0.07 to keep impressions up, the ad I wrote yesterday had 0.04 in the end so it is below my target so I need to work on that.
Anyway, the results, I set the daily budget to $1,000 and pretty much left it to itself – checking in every now and then.
Overall I spent dead on $50 and made back $57 in revenue. I know this isn’t really good but I guess for the first day a profit is a decent head start, I know the offer has potential at least. I just need to find out how I can begin to tweak/tune the campaign
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July 17, 2009 at 2:08 pm
dude, making a profit with your first ad on the first day is awesome! nice one.
you need 0.04 for the ad to keep showing, but once you get over about 0.07 you can start decreasing your bids. bids have been going up a fair bit recently and they keep tweaking the system, so it keeps changing. the suggested bids were too low for months, now they’ve tweaked it so they stay too hi for too long. its a lot of trial and error to get a feel for it. throw up as many ad as you can – I’d normally do 40-60 for a new campaign, to test images and copy.
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July 17, 2009 at 2:18 pm
Ah nice one, I thought it would be a lot of trial and error and uploading ads with different headlines, body text and pictures to get the right combination.
The only problem I’m faced with is the amount of time it takes to get them approved/disapproved. Then again I guess I could upload a batch then work on other things until I get a response etc.
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July 17, 2009 at 2:28 pm
Yeah, thats the way to do. I’m in Australia, so sometimes if I submit during the day and its night in the US and I have to wait even longer.
really test as many images as possible – it can easily mean the difference between 50c bids and 15c bids.
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July 17, 2009 at 2:45 pm
Thanks for the tip
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July 17, 2009 at 8:26 pm
Richard,
I have a question – how do you decide on what offer to choose? I mean, wouldn’t there be thousands of affiliates already promoting this offer, meaning there’s no room?
The hardest thing for me to do is figure out what to promote, and how to choose a good offer. Then comes building the landing page, keywords, targeting, etc.
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July 17, 2009 at 9:56 pm
Hey Richard do you check your contact email? I sent you a message about a week ago but I didn’t get a response. If you could check it for me that would be awesome! Thanks
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July 18, 2009 at 8:28 pm
@ Tipjar – To be totally honest I just came across this offer while browsing and thought it would be a good tester. I am going to expand this campaign into a search campaign when I get round to it.
@ Chris – I do check my emails yeah but I may have overlooked it. Can you please resend it and I’ll check it out.
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July 20, 2009 at 9:47 am
Hey man,
Would love to hear you approach for landing pages. Do you use new landingpages for most of the campaigns or do you go for the same one, except tweaking some images?
When you start a campaign, do you collect keywords in a huge list, then see what keywords get the most views and then use those keywords each and one in their own ad group (just one/ad group) and try to optimize them? Or how do you work this?
Thanks for continuing posting!
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July 20, 2009 at 10:26 am
Yeah, I’m having the same issues, I can not decide which offer to start promoting.
Once you chose the offer, Richard, did you make an extensive research for it or just set up a landing page and started tweaking your keywords and LP?
Is this the offer you had from the beginning of your AM journey?
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July 20, 2009 at 11:38 am
@ De – I usually make a new one depending on the niche because I take into consideration of my tagret audience. That means a different layout, colour scheme etc etc.
In regards to keywords I’m still testing which method gives the best result for me personally. I use speed ppc so creating 1 keyword/adgroup isn’t an issue to do from the start.
@ himi – To be totally honest for this facebook campaign I just saw the offer and threw up a quick campaign based on my knowledge of the target demographic.
It’s not the same campaign I’m making money from no, I just saw it when browsing a couple of networks and figured to test it out.
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July 20, 2009 at 11:41 am
Thanks for your reply.
How about the campaign that brings you so awesome profits and money? Did you get a hint from someone that you know (a fiend or AM manager)?
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July 20, 2009 at 12:09 pm
@ himi – inital research
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July 20, 2009 at 12:25 pm
Thanks Richard for the reply! Just one more question for you. What kind of match options are you using on your keywords? Broad Match, Phrase Match or Exact Match. And in which situations?
Thanks!
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July 20, 2009 at 12:44 pm
@ De – I usually stick it on broad to speed things up. I just monitor it carefully to make sure there isn’t any terms which are spending stupid amounts without conversion so I can add them to the negative list.
If I had a tighter budget I would work the other way, use exact match to see which areas where getting the impressions/clicks and then build out on that.
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July 23, 2009 at 8:21 pm
Use http://www.4houraffiliate.com/facebook-ads-manager to improve the time it takes to create ads.
I’ve just bought it to start on FB due to all of the current issues with Adwords/Yahoo.
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