I know the initial buzz of launching a campaign is great, I often find myself checking back regularly to see if the traffic is flooding in and more importantly if it is making a profit. Although you should be checking to make sure that you’re not killing your budget with any keywords, don’t go overkill and deter yourself from carrying on with your process.

If you lose motivation after every launch and keep monitoring it you will be wasting loads of time and if the campaign works out to be a dud – you’re back to square one. If you can launch a campaign, then move right onto the next you will minimise the time you have to wait around for results and in theory find those winning campaigns much faster.

The meaning from this post is to ignore the fact that you might have just launched your $100,000/year campaign and move onto the next.

I’m going to launch each campaign and leave it for a good few hours before I even look at the performance just to see that it’s become active and that there aren’t any keywords that I overlooked and using up my budget (potential negative?). After that I will more than likely leave it until the following day and remain working on my next campaign.

I have put together a process for tuning and optimizing which I will do on a daily/every other day to try and improve the performance and make it into a profitable campaign.

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