Once you have got a good campaign going you need to then start thinking about how you can improve it to bringing in more revenue, it’s much easier to scale a campaign than go through the whole process again of finding a niche, creating a landing page and keyword list, uploading it all, monitoring and tweaking until you begin to see a profit.

The first thing you should be doing it exporting your current campaign into all three of the major search engines maximising your exposure and revenue. Many people I’ve spoken to simply target Google AdWords, get a profitable campaign and move on. Doing something simple like uploading it to Yahoo Search Marketing and Microsoft adCenter could sky rocket the performance with very little extra work – you’ve done the hard work already!

Keep in mind though that not everything will work on all three platforms, you could have a group of high converting keywords in AdWords that don’t convert in YSM – it’s your job to test them because they may convert on all three search engines, you will never know until you try it.

What I would suggest is that you take your converting keywords a couple at a time and upload them and monitor them, keep adding more and more and track how they are performing. This will ensure that you don’t reduce your ROI significantly for uploading some stray keywords which could push your campaign into the red.