Following on from my previous post about testing offers is something that probably a lot of people (especially newbie’s) will factor in when looking at different offers. When you see 2 offers in the same niche all you have usually is the offer name, payout and other information like what countries are accepted etc. If you have been chatting to your affiliate manager then you may know a bit more information such as the EPC or conversion rate of that offer across the network.

While this type of information is helpful in guiding you in the right direction, don’t disregard other offers that may not seem the best option due to lower conversion rate, EPC or even payout. Different offers convert differently on different traffic, what works for you might not work for someone else and vice versa – that goes for the payout too, if you were getting $20 payout for one offer that converted at 10% and another offer that paid out $15 but converted 20%, which would you rather run?

From there once you have the volume you can ask your affiliate manager for a better payout which puts you in a win win situation.

You are best to cover yourself by testing the offers you have looked at and think have potential, like mentioned in my earlier post you could send 1/3, 1/4, 1/5 or whatever percentage of traffic to that offer just to test it without risking a large share of your revenue.