I found a niche the other day while browsing around which showed hardly any competition for the main keyword, I quickly began working on the landing page and keywords so that I could test it this week to see how it goes.

To me, when something has hardly any competition it could either mean that you have stumbled onto a great niche ready to be dominated or the fact there isn’t any volume in it. You will never know the answer until you try it, anyway – to cut a long story short I got everything ready and launched my campaign late last night (UK time).

Woke up to check the results and I had like 1 click with a pretty decent CTR, looking into the data I realised that my quality score went from 7/10+ to about 3/10-4/10. When I checked my ads it had turned out because I was rushing the launch (uploading to adwords etc) my ads read as this:

{HEADLINE}
Broad
0.80
{DISPLAY URL}

Basically the headline was the keyword so you can see why I didn’t get many people clicking through to see what I had to offer

Moral of this post is to make sure you double check everything before you make it live, imagine if I accidentally set my max bids to $8 instead of $0.80 and it was a very competitive niche. I could have woke up and saw I had spent a small fortune – luckily it was something that could be easily changed and didn’t cost me loads.