I always try to predict the outcome in regards to my setting my bids to try and achieve the best position to give it a fair test, so after I gather a bunch of keywords I estimated what my max bid would need to be to get into the top 3 positions for each keyword.

The main thing stopping me from launching my latest attempt was thinking it’s going to be an expensive test which probably will flop because the approach I was taking would mean I was competing with some big company names. According to my estimations I would be bidding from anything in between $0.50-$2.50/click on the keywords I had chosen.

Yesterday I decided to just finish it off and launch, see what happens, I was actually pleasantly surprised in the beginning. Impressions and clicks began to roll in (average was about $1.50/click though) and my landing page CTR was doing great (~60%), I even began to see conversions coming in keeping the profit level at about 100% ROI.

So far so good, however things then began to drop and my ROI when down to about 50% which I was more than happy with for the first day in what I thought would be an expensive loss. However for some reason my conversions just stopped and traffic was increasing as the day went by, it did end up in a loss but it just goes to show you that don’t let your gut stop you from launching a campaign because you ‘think’ it won’t do well.

Just to give you an idea the end results for yesterday on that campaign were:

Spend = ~$480
Revenue = ~$300