I’ve never really been into much international targeting, before today international to me was targeting the UK instead of the US (even though I’m from the UK). Today I wanted to test something totally different, something I’d not tried before just to see what the outcome was.
I do remember trying something similar (different niche) about 9 months ago on FaceBook, if I remember rightly it was dating, something I’ve never really tried out but to cut a long story short it flopped so I didn’t really go anywhere.
I’ve always wanted to take the faster route to getting things tested, doing everything myself so it’s exactly how I want it and I can set the pace of getting things done. Including the translation using Google translator – this could have been the sole reason that my previous small attempt did so badly.
From now on I will be using OneHourTranslation for all of my translations, my main reasoning to not use them was because when I come up with an idea I want it launched now, not have to wait around for an hour before I can get any landing page or ad text translated – I was pleasantly surprised when they completed a project of mine within 20 minutes of me creating an account.
Most of you will probably know of these guys and the quality they provide but I came across a coupon for them which is the main reason (I’m not sure if this is for new accounts only but it’s worth a try if to see):
Coupon code: FACEBOOK
That gives you 25 words free, it’s not a lot but can get some ad text translated to test out.
Just out of curiosity I pasted what they gave me into Google translate and it came back perfect, but when I put the English version into Google there were slight variations so this could mean make or break on a campaign if you are speaking incorrectly to your crowd.