Another day, another goal smashed… Previously my best profitable day was $28.42 until today, I managed to increase that by 50%. Here are the stats for yesterday:

Impressions: 21,549
Clicks: 172
CTR: 0.80%
Avg CPC: $0.40
Cost: $69.34
Revenue: $112
Profit: $42.66
ROI: 61.52%

What did I do?

If you read my last blog post you will notice that I put my maximum daily spend up to $50, well about 7pm (UK time) I was looking at my statistics and had already spent over half of my budget with hours still to go. I decided to raise this limit yet again to $100 to see how it would perform, I believe in the no risk, no reward saying and it certainly paid off this time.

Not only did I break my personal record of most profit in a day, along with the most revenue in a day but I managed to push myself ahead of target on August’s goal which is a good feeling and provides me with more flexibility in trying to improve the performance.

The impressions had doubled so it gave me a better tuning session weeding out all of the keywords that weren’t bringing in clicks and driving my overall CTR down. I followed the same rule I have been applying to my keywords since day one and decided to remove the daily spending limit to see what this campaign can really do

I figured if I’m making a steady amount of profit on a daily basis (bar 2 days out of 7) why not throw more money at it to see bigger returns.

This could in essence turn my campaign around so I will be keeping a close eye on the performance to make sure there are no stray keywords bringing the campaign into the red.

Be sure to check back tomorrow to see if I can take this campaign to the next level