Day 5 -16th August 2008
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With the fact that I didn’t do anything after my significant loss, I was curious to see the results for Saturday.
Impressions: 9,343
Clicks: 70
CTR: 0.75%
Avg CPC: $0.40
Cost: $28.10
Revenue: $56.00
Profit: $27.93
ROI: 99.29%It went from the worse day to the best without changing a thing bar the simple tuning I have been doing daily so I’m not sure what caused me to lose so much money previously.
I was happy that I nearly reached my desired goal of 100% ROI, feeling fine on the Sunday I decided to get back into the swing of things. I went through the usual tuning process deleting the keywords that were pushing my CTR down, I also deleted the ad groups and any keywords that had 0 impressions since the beginning.
I’m now down to 27 ad groups in total so it’s less daunting to make any changes and monitor. I also implemented dynamic keyword insertion into my landing page to try and boost my QS which will be assessed in the next few days.
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May 6, 2009 at 7:33 am
i am just in your shoes. i ‘d love to read all your story.hope to make me sense
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July 7, 2009 at 12:04 am
I decided to go back and read through your posts since the beginning, to see what I could pick up along the way, as I am taking a similar path in affiliate marketing.
Have started early this year part time, and will do PPC to CPA full time now (or almost, as I have other online business ventures).
Back to your post:
> how did you set your Content vs Search ratio in YSM to achieve these results?
> I see you did not do 1 kw = 1 ad group. Now I know this works for the Content network: are your conversions coming from the Content or Search networks?
all the best to your success, mate
PS: I have trouble starting new campaigns in Google (QS…) so I think I am going to systematically test a new campaign in YSM first… any thoughts?
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September 4, 2009 at 7:07 pm
This entire time I assumed your results were from the search network only? Are you even using the content network in this case study? Your response would be greatly appreciated.
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September 7, 2009 at 10:59 am
I believe those days were search only..
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