I’ve been having some good success over the last week or so with one of my campaigns so I decided to try and take that to the next level , after researching the various ways in order to scale a campaign I decided to create a list of the things I intend to do:

• Research and expand on keywords
• Split test more ad text to increase CTR
• Try and improve landing page CTR
• Test the campaign in content with a different angle (will go into more detail in the near future)
• Launch into the other search engines

The above is a very basic list of what I will be doing over the next few months to try and take this from a $XXX/day campaign to a $X,XXX/day campaign. Just a word of advice to anyone in a similar place, leave the current campaign as it is so that won’t be affected by any change. For example when I added more keywords I created a separate campaign linking to the same landing page so that the overall CTR will not be affected on the campaign which is doing well.

Once I find more converting keywords I will move them into the other campaign which is performing well.

There isn’t much to say today because I only added a couple of hundred keywords to see how it went, I’m happy to say that out of the new keyword list I got 2 conversions off the bat which is a good sign – I have tweaked the keywords today based on the ones getting a high number of impressions and 0 clicks. I also set the minimum bids to $0.65 to try and use the aggressive bidding technique I’ve read about.

Yesterday was a fairly slow day and I assume that the upcoming holiday had an important role in that, the campaign that usually spends between $130-$150/day only managed to spend $90. I will be monitoring it closely over the next few days.