So, I’ve had my campaign live for 1 day now and was pleasantly surprised how it performed compared to other campaigns that I’ve tried to get started. Maybe the time of launch really does make a difference .

First off I would like to mention that YSM seemed to be playing up yesterday as I had around a 7-8 hour delay in my statistics so I just let it run for the whole day and tuned it this morning. While on the subject of YSM they seemed to ignore my daily budget yesterday of $30 for some reason as you will find out shortly.

Right, so how did I do?

Impressions: 18,097
Clicks: 139
CTR: 0.77%
Avg CPC: $0.38
Cost: $52.84
Revenue: $56.00
Profit: $3.16
ROI: 5.98%

As you can see it was only a small profit but hey, profit is profit right? I was getting excited as I was checking my statistics before I went to sleep and it said that my ads had been stopped due to reaching the daily spending limit which I thought was great, thinking I had spent $30 to make the $56 but for some reason Yahoo decided to spend $22.84 over my budget .

What I’ve done

Obviously I need to act on these results in order to increase my ROI and campaigns performance, I went through all of the Ad Groups using this rule:

- Delete any keywords with >=100 impressions without any clicks
- Delete any keywords that had clicks but <1% CTR
- Delete any keywords that had clicks that were irrelevant to the topic

This hopefully should remove a lot of the keywords that brought my overall CTR down, I now have 5,616 keywords so I have removed around 100 or so.

Let’s see how the performance will be today, I will update you all tomorrow at some point.

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