I’ve pretty much let this campaign just gather data over the last week stepping in yesterday to make some bid changes based on current performance. I have actually gone over the $500 budget I set for each campaign but that’s because it is showing potential in my opinion. I had my first profit day yesterday so it looks like the bid changes were effective in bringing the avg CPC down enough to swing a profit.

Here are the results from yesterday:

Impressions: 5,866
Clicks: 88
CTR: 1.50%
Avg. CPC: $1.21
Avg. CPM: $18.13
Total Cost: $106.34
Revenue: $128
Profit: $21.66
ROI: 20.37%

Landing Page CTR: 47.31%

Overall this campaign is still in a loss but I’m going to review the effect of my changes tomorrow and then tweak again to try and improve performance.