Richard Bonner – A Super Affiliate In Progress! RSS

Affiliate Marketing Results: February 2009

  • Written by 33 Comments
    Last Updated: March 3, 2009

    With the first few months of January being awkward due to cash flow I was eager to see how February turned out as the last couple of weeks in January improved significantly. The trend kept up last month and I continued to beat last month’s performance by a fair bit – not only that but my costs dropped significantly improving my ROI. I guess that’s because the campaign quality score is increasing, I have noticed my CTR improving slightly which is bringing down my average CPC whilst traffic is increasing.

    I finally managed to break into the 5 figure profit/month barrier :)

    Revenue = $25,647.01
    Spend = $14,379.92

    Profit = $11,267.09

33 Comments
  1. #1 Anton says:
    March 3, 2009 at 12:41 pm

    As comparing to 8000+ $ last month, you’re doing even better mate! Is that mostly CPA offers?

    Reply to this comment

    Reply
  2. To be perfectly honest I haven’t done a great deal of changes expect for switching a couple of offers as they claimed to perform better.

    I’m still relying on pretty much all CPA offers – I’m going to be going full time in the very near future and I have decided to try out a few clickbank products to see how that turns out.

    Reply to this comment

    Reply
  3. #3 Keith says:
    March 3, 2009 at 2:24 pm

    Great stats! You’re moving up so quickly this is awesome. I remember starting affiliate marketing in Feb 2008 and gave up within a few months. In the first 2-3 months of running my campaigns i had a few breakeven sales and some were even profitable. Wow, after reading all of your post from beginning to end, I have realized that i never did scale any of my breakeven or very little profitable campaigns. Now i am trying this PPC affiliate marketing again. Thank you for posting your stats, it does motivate me to do this all over again. I guess I’ve been happy earning with my SEOed websites too long. I should be making it in this field by now if i started in Feb 2008. What major PPC search engine do you use?

    Reply to this comment

    Reply
  4. I only use the 1st tier search engines so far, I haven’t used MSN adCenter a great deal but now they have the new desktop tool I will be trying them out more often.

    Reply to this comment

    Reply
  5. Great progress man. In the ROI matters. Sure more revenue looks good on paper and earns you more air miles but more profits means more money in your pocket. Did you get your revenue and cost other way around?

    February would have been a great for me as well, if I Google hadn’t slapped my campaigns. My ROI was improving. After you get slapped getting your ROI and quality score back to what it was before going to take time. It’s like starting from scratch over again. ROI is much worse now. But over all my profits were higher last month.

    Reply to this comment

    Reply
  6. #6 Kerry says:
    March 3, 2009 at 6:50 pm

    DId this come from mostly the search network or content network?

    Reply to this comment

    Reply
  7. got my web address wrong in the previous post.

    Reply to this comment

    Reply
  8. #8 JimmyT says:
    March 3, 2009 at 7:54 pm

    maybe i’m not understanding correctly but if you spend 25K and made only 14K, wouldn’t you be at a loss?

    Reply to this comment

    Reply
  9. #9 John says:
    March 4, 2009 at 4:19 am

    Very nice Rich! I’ve been following your blog for quite awhile now and have been impressed with your numbers lately. Good job, keep it up.

    Are most of your campaigns on Adwords or YSM? Do you find that the more profitable campaigns are either on Adwords or YSM?

    Reply to this comment

    Reply
  10. @Niche Affiliate Marketing, thanks for the heads up I did get them the wrong way round :P

    @Kerry, at the start of the month it was about 50-50 but my search campaign seemed to die out abit so I’de say content took the majority in the end. I will be working on getting my search back up and running.

    @JimmyT, yeah sorry I got the spend and revenue mixed up – it’s fixed now.

    @John, In the beginning I used to only use Yahoo to get my feet wet but I have been doing things in both Yahoo and Google lately to try and maximise my results.

    Reply to this comment

    Reply
  11. Congrats! Are we seeing another “Volk” in the making?

    Reply to this comment

    Reply
  12. Thanks Tyler, if I can make half of what he does I will be happy :P

    Be interesting to see the effect of my performance after going full time.

    Reply to this comment

    Reply
  13. Hi Richard,

    Been following you for awhile, it’s great to see your hard work really paying off!

    I’ve been trying my hand at affiliate marketing, and have been profitable. However, I’ve recently paused my campaigns because of low quality score issues. My bid prices have been sky rocketing enough so that the ROI would be paltry. I get an all clear from Google on my landing page, but I must admit one site that I’m running campaigns from is a bit thin (about 5-10 pages of content). I believe this may be the issue.

    I was curious on how you are running your campaigns? Do you have them attached to a larger content based site? Also, I think a blog post about your thoughts on quality score and keeping bid prices manageable would be a great read in the future.

    Reply to this comment

    Reply
  14. “Are most of your campaigns on Adwords or YSM? Do you find that the more profitable campaigns are either on Adwords or YSM?”

    There is no difference in Yahoo and Google. They are both search networks. People searching on both sites come from the same planet so they have the same mindset. You conversions will come down to you landing pages, ads and so. Let me put some facts out there.

    1. Yahoo is easy to start with for marketers. Why? They don’t care so much about quality.

    2. Yahoo will send less traffic so newbies don’t have throw huge budgets. Adwords will burn through your monthly budget of in a matter of hours.

    3. Bidding cost is almost the same.

    4. In YSM, your adroups don’t need to be so tightly-knited like in Adwords.

    5. Yahoo sends traffic for closely related niches when you use the advance feature in your campaign. They don’t have the concept of keyword match types.

    Overall, if you’re new to PPC, try YSM first like Richard said. Once you have some experience, start your campaigns with Adwords. It is much faster to test campaign in Awords. Why? You have more traffic and you have Adwords Editor. If you don’t know adwords editor is, then find out.

    “I’ve been trying my hand at affiliate marketing, and have been profitable. However, I’ve recently paused my campaigns because of low quality score issues. My bid prices have been sky rocketing enough so that the ROI would be paltry. I get an all clear from Google on my landing page, but I must admit one site that I’m running campaigns from is a bit thin (about 5-10 pages of content). I believe this may be the issue.”

    How long have had this campaign running? You need build some history with your campaign. If you been running this campaign for months and now seeing quality going down and bids rising, then just get a new domain and restart the campaign user the new domain.

    -G

    Reply to this comment

    Reply
  15. @Upstarty, When I begin a new campaign I generally only use a couple of pages (if that) of content to test it. There is no point in spending the time or money getting a mini site built out if it ends up being a dud.

    If it breaks even, makes a profit or just shows potential then I often let it carry on running to gather more data on converting keywords, etc and buy another domain – as similar as possible to the previous one and build out a site on the topic. If you have had conversions then you can use that to determine the things you write about for content, try rank organically for them as you will benefit from 1) no PPC cost and 2) more traffic.

    @Niche Affiliate Marketing, Nice comment. I agree with pretty much everything that was said but just to elaborate on a few points.

    It is easier to learn the ropes in Yahoo as Niche said that they don’t pay much attention to Quality Score and you won’t blow through your budget in a couple of hours leaving you wondering what to do next.

    The great advantage of using adwords and now adcenter is their desktop editors. If you use adwords and don’t have the editor then you are missing out big time – it will make your life much easier throughout the process of a campaign, from buliding to tweaking it.

    Campaign history is great if it’s on your side, over time if you have a successful campaign you will often see spikes in traffic without paying much more. This should also increase your profit and ROI. That’s basically how my earnings grew from January to February :P

    Reply to this comment

    Reply
  16. Hi Richard,
    Very impressive, I just want to breakdown my question and please do share with us your success story of PPC campaign.

    1. Did you campaign PPC your site alone?
    2. Did you campaign your affiliate separate and or together with your site?

    I am just to start my PPC campaign,need detail steps so I want loss in this game.Thanks mate

    Reply to this comment

    Reply
  17. Hey Ari,

    1. I only used PPC to run my campaigns at the moment, the odd organic sale came through etc but I haven’t focussed on ranking for terms just yet.

    2. I’m not exactly sure what you mean by this question, sorry.

    Good luck with your attempts!

    Reply to this comment

    Reply
  18. Hi Richard,
    Thanks for quick response, does that mean your campaigning PPC only using your site that will redirect all traffic from PPC to your domain?

    Thanks in advance

    Reply to this comment

    Reply
  19. When you say “your site” do you mean this blog or my campaigns?

    My PPC traffic comes from Yahoo and Google in which they get sent to my landing page, then through to the offer page and convert (hopefully)

    Reply to this comment

    Reply
  20. Hi Richard,
    Yes, I mean blog….

    thx mate

    Reply to this comment

    Reply
  21. This blog doesn’t have any relation to any of my campaigns or PPC attempts. It’s only to document what I do and try to help others out with any tips & tricks I find out along the way.

    Reply to this comment

    Reply
  22. Congrats on hitting 5 figure profit in February! Great accomplishment — What’s your next goal?

    Reply to this comment

    Reply
  23. Thanks Melissa, well I’m actually in the process of going full time so I will be able to spend much more time on things and hopefully increase my profit levels significantly.

    I would like to reach $15,000/month profit as a minimum so that it equates to ~£10,000/month in GBP. I have no idea where to take it from there, I remember setting my original goal of making $1,000/month in profit when I started in August :)

    Reply to this comment

    Reply
  24. Hi Richard,

    After making success, did you study by yourselves or did you join that kind of PPC Classroom? I appreciate if you share the secret of PPC Campaign.

    Thanks again Richard and congrats.

    Reply to this comment

    Reply
  25. #25 TipJar says:
    March 7, 2009 at 6:49 am

    Richard,

    as a long-time subscriber of this blog (I think when it first came out), I must say, I AM IMPRESSED. Congrats on hitting your 5 figure month. I’m sure by this time next year I’ll look at this comment and think ‘if I had only known’ as you’ll probably be netting somewhere around 50-100k by then =)

    Reply to this comment

    Reply
  26. #26 Jman says:
    March 8, 2009 at 1:26 am

    Hi Richard, love you blog!
    I’m new to affiliate marketing and am wondering about the landing pages.

    You, yourself, create the landing pages as far as I understand. Do the advertisers on the network have an API to use their order forms but with your own designes landing page, or do you have a large “CLICK HERE TO GET STARTED” button to simply link to the advertiser’s home page when the visitor clicks? Or do you link a specific part of the site on the advertiser’s page?

    Would love an answer from you,
    Thanks!

    Reply to this comment

    Reply
  27. #27 Jman says:
    March 8, 2009 at 1:36 am

    Sorry, forgot to add:
    You said tjat YPN would be a great SE to start with, would you start with Search Marketing or the Publisher Network?

    Cheers,

    Reply to this comment

    Reply
  28. @Ari – I am a member of PPC Classroom when it was orginally setup and it did make a lot of difference on how I went about things. There are other sources such as blogs which you should read up on to get a basic understadnign of what to do – just be careful that you dont spend too much time reading and not enough testing.

    @Jman – I design my own landing pages, depending on the approach depends how I design the page. Such as a review style, one page, landing site etc. I haven’t used an API and I haven’t really looked into anything like that as of yet.

    When I go full time I will be able to put a lot more time into affiliate marketing to try push my figures up :)

    Regards to starting out I started on the search network, the content network is a totally different ball game in regards to how you go about things (grouping keywords, ads, etc) so I would advise people to start on search first. Gather keywords, find the converting, optimize then rinse and repeat. Obviously it’s not as easy as that :)

    Reply to this comment

    Reply
  29. #29 Jman says:
    March 8, 2009 at 8:10 pm

    Great answer Richard! So you pretty much design the landing page with a “Click here now” button and then link to the offer’s main page? Just trying to understand the whole redirecting process, when user’s clicking to sign up on the offer…I guess the networks give you the possibility to link to special pages on the advertiser’s webpage, and how to decide where on the advertiser’s page you should link the offer.

    Hope I made myself clear,

    Thanks a bundle,

    Reply to this comment

    Reply
  30. Thanks Jman :)

    Yeah basically my landing pages are to presell the offers/products (or review them if I use a review style landing page which would compare 2+ offers).

    The networks will provide you with a url in which the users must complete depending on the type of offer.

    Reply to this comment

    Reply
  31. #31 Tony says:
    March 13, 2009 at 6:39 pm

    Hello Richard

    I have been following you for a while and trying to see my progress compared to you. I started last October and created my own ebook which I have been selling through ClickBank since December. My sales per day are now consistently hitting 25 – 30 per day on a product of $22.

    But this has only happened in the last 30 days as my site placement campaign has grown stronger each week (stronger than my search). Back in December and January I was probably only making 3 – 5 sales per day and was overly worried that I would have to start another 3-4 products so I could reach the 30+ sales per day.

    However The big difference which shot my results up was URGENCY which I learnt from a PPC strategy guidebook.

    I had to develop a weapon that causes people to buy rather than thinking “nice product” but I’ll buy another time. It makes a serious difference.

    I now spend $135 per day to reach $600 revenue and thus $475 profit per day. Because Clickbank now pay weekly for direct deposit I am able to have the cashflow to increase my marketing budget significantly to get a higher profit.

    One of the concerns I have looking at your figures is the enormous amount of funds you have to put in in order to get the same profit I do which I do with just an ad budget of $4000 per month.

    Am I comparing apples to pears here since I am marketing my own product on a click bank platform whereas Richard you are an affiliate on a CPA platform.

    Is this the nature of CPA Affiliate campaigns where if on a CPA network and not your own product there is alot more energy and funds that have to be used to get the $350+ revenue per day.

    Please clarify as I want to move over to CPA networks next months and seek guidance.

    Other than that I have found your story seriously inspiring and wish you great success which I see.

    Tony

    Reply to this comment

    Reply
  32. Hey Tony, To tell you the truth in my month end results that I state do include other campaigns that I try out and lose money on – bringing my overall ROI down.

    The last few weeks I have been tweaking my main campaign and I’m seeing returns of 200-300%+ ROI.

    I’m just in the process of putting a post together about a new record I’ve hit :)

    Hope that helps

    Reply to this comment

    Reply
Leave a Comment