In affiliate marketing there are hundreds of tools that will help us succeed, you should never rely solely on these tools though – they are simply here to assist us with our campaigns. With that in mind you should use them whenever possible to help you analyze your campaign in order to improve it, one I want to talk about today is ClickTale.com. This tool can provide you with a great deal of information when it comes to your landing page, below are the basics what you will benefit from:

After using this tool for a few days I’ve learnt a lot about how the visitors react when landing on my landing page, where they go to first and where they are clicking. This means I can tweak my landing page to make it perform better – such as moving the call to action when people expect it to be etc.

After watching a couple of recording of my visitors I found out something so simple that managed to increase my CTR without any real effort. Under my landing page I usually have dynamic keyword insertion as the content title to make it more related to their needs, I’d totally forgot about using that as a link and I found out quite a few people were clicking on the text – adding one line of code I managed to improve my CTR.

The key benefits of ClickTale.com is that it’s really easy to use, you create an account (free or paid) and it will generate you some simple code you put after the and before the tag. That’s all there is to it.

How much does this cost?

If you wish you can have this tool completely free of charge, you will be limited to how much you can track but I always like to try it before I spend any money to ensure I benefit from it. The free package allows you to track one domain at a time and limits the amount of recording quite dramatically. If you are using PPC then it’s not hard to reach mass amounts of traffic each day, you can set it to only record a % of your visitors to try and spread it out over a few days.

The paid packages provide great value for money, you will get so much more by spending just $9/month which is nothing, if it helps you identify something that will increase your performance by 1 lead per month it’s pretty much paid for itself.

Below is the rundown of what you get for each package, the image is a little hard to read but for more information you can always go to ClickTale.com and check it out.

I would definitely recommend you sign up for at least the free version to see what it can offer.

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